Hands holding a tablet displaying the word "Links" with various icons around it.

Accessibility Tip: Descriptive Link Text

So everyone knows where a link goes

When someone lands on your page they should be able to understand your links at a glance and without having to guess.

For people using screen readers, this is essential. Many navigate a page by pulling-up a list of links and hearing them read out one by one. If every link says “Click here!” the page quickly becomes confusing.

However, a few small changes in how you write links can make a big difference in making your webpages more useful.

Quick tips

  • Describe where the link goes
    Yes:  “FOA Accessibility Guide
    No:  “Click here
  • Make links meaningful on their own
    Ask yourself: Would the linked text still make sense outside the webpage?
  • Keep it short and clear
    A few well-chosen words are enough.
  • Avoid vague phrases
    Don't use “Read more,” “Learn more,” “Here.”
  • Tell users what to expect
    Example: “Download budget report (PDF)

Why this matters (for everyone)

Better links make a better experience for everyone.

  • Accessibility: 
    Screen reader and voice navigation users rely on clear link text to move around efficiently.
  • Usability: 
    Clear links are easier to scan and understand quickly.
  • Search results: 
    Descriptive links improve structure and can help search engines understand your content.

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